Rob Sondik

Directors: Speck+Gordon

Editor: Graham Turner

Director: Jim Jenkins

Editor: Ian Mackenzie

CHALLENGE: Introduce the KIA Stinger in a memorable way.

SOLUTION: Go to Marfa, Texas with a talented filmmaker. Sometimes the light, the place, the talent, all come together like magic.

David&Goliath

Director: Max Malkin/Prettybird

Editor: Charlie Harvey/Whitehouse

Music/Sound Design: Barking Owl

VFX: a52

Director: Henry Hobson

Editor: Greg Scruton

Role: EP

Director: Lance Acord/Park Pictures

Music: Jeremy Turner Studio

Edit: Rich Orrick/Work Editorial

CHALLENGE: The brief: Bring an infographic to life, design for future iterations, and keep the cost down.

SOLUTION: Engineered a novel partnership between a design-driven animation house and a live-action production company, to allow for the budget-friendly production of multiple, ongoing seasonal promotions, with a distinctive visual style. The integrated campaign won a Cannes Gold lion and a AICP Show Best Design award.

Agency: Goodby Silverstein & Partners

Director: Superfad/Will Hyde, Supply & Demand/Jeffery Plansker, Anonymous/Andrew Douglas

Music/Sound Design: Human

DIRECTOR: Steve Ayson/ MJZ

EDITORS: Andy McGraw, Cartel Jay Nelson/Cut + Run

CHALLENGE: Find a distinctive visual style for a seasonal promotion that reflects the brand's essence in a new way.

SOLUTION: Curate and manage a team composed of movers and shakers in the music video industry, a contemporary musical artist, and a team of motion designers.

72andSunny

Director: Diane Martel/Rabbit

Editor: David Brodie/RPS

Animation/Design: Framestore

Musical arrangement: Scooter Braun/Walker Music

Musical artist: Tori Kelly

Sound design: Noises digital

Dance Talent: Maddie Zielgler

David&Goliath

Director: Cole Webley/Sanctuary

Editor: Andy McGraw/Cartel

Music/Sound Design: Ludovico Einadui/Barking Owl

VFX: JAMM

CHALLENGE: Compete with the major players in the QSR marketplace with a production budget less than 1% the size of the competition.

SOLUTION: Playfully poke fun at the competition using the trope of an accident attorney out for “chicken sandwich justice.” 360 campaign got some buzz.

DIRECTOR: Alex Grossman

CHALLENGE: Develop and produce an evergreen campaign for sales events, to replace one-off executions.

SOLUTION: Led the initial casting and selection of spokesperson “Jan”, produced test spots and kick-off broadcast campaigns, and developed production processes for future campaign executions. The campaign has been one of the client’s most successful, garnering an Ogilvy award, and continues after 8 years.

Agency: Saatchi LA

Production/Director: Furlined/Ted Pauly

Editor: Graham Turner/Cut+Run

Music: Massive, Black Iris

CHALLENGE: Dramatize the excitement of staying overnight at the park. Feature the actual attractions, on a limited budget, with limited time.

SOLUTION: It’s a race against the clock and a huge coordinated effort to shoot in Universal Studios, while the park is open. I collaborated with VFX and Production partners to find crafty logistical solutions. We built an actual floating bed and a shooting platform for closeups that we shot while floating down the Jurassic river ride, so the post needs were minimized and the actual feel of the ride emphasized.

David&Goliath

Director: Frank Todaro

VFX: JAMM

Goodby Silverstein & Partners

Director: Alfonso Gomez-Rejon, Ryan Murphy/Collaboration Factory

Editor: Jesse Atlas/Collaboration Factory

Music: Adam Anders (Music arranger for Glee)

DP: Russell Carpenter

Included in Adweek's list of best spots of the 90's.

Agency: Citron Haligman Bedecarré

Production: Pytka

Editor: Adam Liebowitz

Graphics: Donna Pittman, Pittman Hensley

This campaign set a new standard for how to shoot food in a fun and entertaining and appetizing way.

Director/Production/Editing: Trevor Shepard, Marcelo Petrella/Woodshop

Music: Asche & Spencer

We licensed scenes from movies—and brought them to life in a new way, with a cast of popcorn kernels.

Director/Animation: Joe Burrascano/Nathan Love

One of several projects I produced at the SF office of Chiat Day led by Chuck McBride. In the tradition of many great Fox Sports campaigns involving physical harm to its protagonists.

Director: Smuggler/David Frankham

Editor: Dick Gordon

Sound: Kim Christensen

Triple threat challenge of celebrity talent, complicated production specs and a murderously short production timeline. Also, #88 Marvin Harrison’s jersey mysteriously went missing during the shoot, which caused quite a stir.

Director: Andrew Douglas/Anonymous

Editor: JIm Hutchins/Hutchco

Sound Design: Francois Blaignan/Tinitus

VFX: Brewster Parsons

This web series was the first branding effort for the service centers brand. Kudos to the creative team of Avery Oldfield and Adam Wolinsky for imbuing the work with an irreverence that you don’t often find in domestic Toyota advertising.

Agency: Saatchi LA

Director: Furlined/Ted Pauly

Editors: Christjan Jordan, Greg Scruton/Arcade Edit

Project required green cornfields in November. Extensive research brought us to Ayr, Australia.

Agency: GSP

Director: Matthias Zentner

Editor: Marco Perez

Music: Human

Goodby Silverstein & Partners

Directors: Perlorian Brothers

Food Sequence: Brand New School

I produced the product/food/graphics sequence for this superbowl spot. . .The graphic style has endured as a Denny's signature to this day.